A universal language

Over the holiday weekend I watched a few things that solidified my appreciation for mathematics and science.
For two nights in a row the international space station “flew” over North Texas at a rate of about 27,700 km/hr (or 17,210 mi/hr). It looked like a star shining across the night sky. I watched in amazement that [...]

New Media for School Districts

Being Social has its benefits!
How do you engage your district’s community?
How much do you rely on the traditional media to reach your community?
School PR people can have some fun with new media, but where does one begin?
There is a difference between talking to and talking with. It should be understood that social media, when applied [...]

School districts could Twitter too

I believe there are useful applications of Twitter (and other microblogging sites) for school districts.
I recently started using Twitter after listening to Geoff Livingston at a Ft. Worth PRSA luncheon earlier in the year. He was helping us understand how to integrate social media into communications plans (and sell a few copies of his book, [...]

Don’t forget the online pressroom

I planned to present a round-table session covering Online Pressrooms at the 2008 Texas School Public Relations Association Conference in Houston, TX in February. However, life has a way of adjusting plans. What I wanted to tell attendees was that an online pressroom wasn’t a luxury that school districts could take lightly, but rather an [...]

Do Schools Kill Creativity?

I found a informative and disturbing video from Sir Ken Robinson @ TED sharing ideas on education and posing the simple question: Do schools kill creativity? I recommend reviewing this video (running time 19:29) and thinking about what you remember about school. I’ve heard it said that if you were to bring someone from the [...]

Let’s get started…

People are social creatures and long to communicate. Clearly I am not breaking any new ground in anthropology, sociology, or biology. What I hope to deliver is an interesting if not entertaining take on communication, public relations, education, and anything else that strikes me as interesting along the way. My jump into the blogosphere stems [...]