Social Media: Under Construction

On Wednesday, July 9, Terry Morawski and I collaborated on a social media presentation for the Greater Fort Worth chapter of PRSA:
Social Media Under Construction (PDF)
Social Media: Under Construction (PPT)
Social Media: Under Construction (Slideshare)
I am looking forward to reading the comments and feedback from the attendees.

Who are the people in your Twitter-hood?

Using Twitter for PR efforts should not be seen as a suggestion, but rather a necessity.
Now, in no way am I advocating PR professionals join Twitter and start pitching away at any and all journalists they find. This is a bad idea and will get you blocked faster than you can say, “SPAM-a-lama-ding-dong.”
What I find [...]

Don’t be mad, be good

On Sunday, June 1, 2008 legal analyst Andrew Cohen of CBS spoke out on former White House Press Secretary, Scott McClellen’s new tell-all book. In his report, “The Flak on Flacks,” Cohen accuses PR professionals of making a living on untruths. He even calls out PRSA’s ethics. National PRSA responded. Cohen responds. And the arguing [...]

The changing landscape of Public Relations

I am proud to be a public relations professional. Some outside people might scoff at the idea of being in PR. They (like many people I would guess) have an antiquated idea of public relations.
There is a great song by Jimmy Buffet, Public Relations off of the Don’t Stop The Carnival album about Norman Paperman, [...]

New Media for School Districts

Being Social has its benefits!
How do you engage your district’s community?
How much do you rely on the traditional media to reach your community?
School PR people can have some fun with new media, but where does one begin?
There is a difference between talking to and talking with. It should be understood that social media, when applied [...]

School districts could Twitter too

I believe there are useful applications of Twitter (and other microblogging sites) for school districts.
I recently started using Twitter after listening to Geoff Livingston at a Ft. Worth PRSA luncheon earlier in the year. He was helping us understand how to integrate social media into communications plans (and sell a few copies of his book, [...]

Don’t forget the online pressroom

I planned to present a round-table session covering Online Pressrooms at the 2008 Texas School Public Relations Association Conference in Houston, TX in February. However, life has a way of adjusting plans. What I wanted to tell attendees was that an online pressroom wasn’t a luxury that school districts could take lightly, but rather an [...]

Let’s get started…

People are social creatures and long to communicate. Clearly I am not breaking any new ground in anthropology, sociology, or biology. What I hope to deliver is an interesting if not entertaining take on communication, public relations, education, and anything else that strikes me as interesting along the way. My jump into the blogosphere stems [...]