Social Media: Under Construction

On Wednesday, July 9, Terry Morawski and I collaborated on a social media presentation for the Greater Fort Worth chapter of PRSA:
Social Media Under Construction (PDF)
Social Media: Under Construction (PPT)
Social Media: Under Construction (Slideshare)
I am looking forward to reading the comments and feedback from the attendees.

Who are the people in your Twitter-hood?

Using Twitter for PR efforts should not be seen as a suggestion, but rather a necessity.
Now, in no way am I advocating PR professionals join Twitter and start pitching away at any and all journalists they find. This is a bad idea and will get you blocked faster than you can say, “SPAM-a-lama-ding-dong.”
What I find [...]

Musical Inspiration for Social Media

Rent Signage
Originally uploaded by m_halminen
“Why are you so in to this social media stuff?” I get questions like this from family, friends, colleagues and I haven’t really been able to nail down a good explanation that suits me…until now.
I have found some social media inspiration in a song that helps explain why I am so [...]

POST starts with “P”

I am reading Groundswell by Forrester Research’s Charlene Li and Josh Bernoff. This book is easily one of the most intriguing professional books I’ve read in a while. According to Li and Bernoff the groundswell is:
A social trend in which people use technologies to get the things they need from each other, rather than from [...]

Social Media for the Newbies, Act III

Now for some free pointers from one of the trailblazers in Social Media, Brian Solis. Check out The Essential Guide to Social Media – A Free eBook. Did I mention that it’s free?
So what are you waiting for? Get Started. Be informed. Get in the game.

Social Media for Newbies, Act II

If you are anything like me, and you find social media tools fascinating and the communication potential for your organization growing, please consider yet another video to help explain the big picture.
The folks at Common Craft did it again: Social Media In Plain English

Along with having another way of explaining Social [...]

The changing landscape of Public Relations

I am proud to be a public relations professional. Some outside people might scoff at the idea of being in PR. They (like many people I would guess) have an antiquated idea of public relations.
There is a great song by Jimmy Buffet, Public Relations off of the Don’t Stop The Carnival album about Norman Paperman, [...]

Jump in, the water’s fine

Chris Brogin put out an interesting set of questions for his blog readers:
What were your first steps into social media?
Who were your early people you admired and followed?
How did you get started?
If you were going to give advice to someone starting out, what would you tell them?
What will you do in the next few months [...]