I am reading Groundswell by Forrester Research’s Charlene Li and Josh Bernoff. This book is easily one of the most intriguing professional books I’ve read in a while. According to Li and Bernoff the groundswell is:
A social trend in which people use technologies to get the things they need from each other, rather than from [...]
Filed under: Books, Social Media | Tagged: Groundswell, Social Media | 1 Comment »
