Who are the people in your Twitter-hood?

Using Twitter for PR efforts should not be seen as a suggestion, but rather a necessity.
Now, in no way am I advocating PR professionals join Twitter and start pitching away at any and all journalists they find. This is a bad idea and will get you blocked faster than you can say, “SPAM-a-lama-ding-dong.”
What I find [...]

The changing landscape of Public Relations

I am proud to be a public relations professional. Some outside people might scoff at the idea of being in PR. They (like many people I would guess) have an antiquated idea of public relations.
There is a great song by Jimmy Buffet, Public Relations off of the Don’t Stop The Carnival album about Norman Paperman, [...]