Social Media: Under Construction

On Wednesday, July 9, Terry Morawski and I collaborated on a social media presentation for the Greater Fort Worth chapter of PRSA:
Social Media Under Construction (PDF)
Social Media: Under Construction (PPT)
Social Media: Under Construction (Slideshare)
I am looking forward to reading the comments and feedback from the attendees.

Who are the people in your Twitter-hood?

Using Twitter for PR efforts should not be seen as a suggestion, but rather a necessity.
Now, in no way am I advocating PR professionals join Twitter and start pitching away at any and all journalists they find. This is a bad idea and will get you blocked faster than you can say, “SPAM-a-lama-ding-dong.”
What I find [...]

POST starts with “P”

I am reading Groundswell by Forrester Research’s Charlene Li and Josh Bernoff. This book is easily one of the most intriguing professional books I’ve read in a while. According to Li and Bernoff the groundswell is:
A social trend in which people use technologies to get the things they need from each other, rather than from [...]

Social Media for the Newbies, Act III

Now for some free pointers from one of the trailblazers in Social Media, Brian Solis. Check out The Essential Guide to Social Media – A Free eBook. Did I mention that it’s free?
So what are you waiting for? Get Started. Be informed. Get in the game.

Social Media for Newbies, Act II

If you are anything like me, and you find social media tools fascinating and the communication potential for your organization growing, please consider yet another video to help explain the big picture.
The folks at Common Craft did it again: Social Media In Plain English

Along with having another way of explaining Social [...]

Social Media for the Newbies

I recently spoke at the School PR in North Texas group (North Central Texas region of the Texas School Public Relations Association) on the topic of Social Media for School Districts. I received some very good feedback from members. I also noticed a look of eyes that were glazing over at some of the ideas [...]

New Media for School Districts

Being Social has its benefits!
How do you engage your district’s community?
How much do you rely on the traditional media to reach your community?
School PR people can have some fun with new media, but where does one begin?
There is a difference between talking to and talking with. It should be understood that social media, when applied [...]