Who are the people in your Twitter-hood?

Using Twitter for PR efforts should not be seen as a suggestion, but rather a necessity.
Now, in no way am I advocating PR professionals join Twitter and start pitching away at any and all journalists they find. This is a bad idea and will get you blocked faster than you can say, “SPAM-a-lama-ding-dong.”
What I find [...]

School districts could Twitter too

I believe there are useful applications of Twitter (and other microblogging sites) for school districts.
I recently started using Twitter after listening to Geoff Livingston at a Ft. Worth PRSA luncheon earlier in the year. He was helping us understand how to integrate social media into communications plans (and sell a few copies of his book, [...]